Documentation User Guide

Free vs PRO

This page explains what you can do with Elzo Forms Free and what Elzo Forms PRO adds.

Use this page when you want to decide which version fits your site, or when you want to understand which features are available after upgrading.

The short version

Elzo Forms Free is a powerful WordPress form builder for creating forms, collecting submissions, using conditional logic, and building practical form flows.

Elzo Forms PRO extends the free version with advanced workflows, automation actions, PRO-only condition types, webhooks, redirects, cookies, global automations, and automation logs.

The free version is not a weak or limited demo. It is the foundation of the plugin. PRO is for users who need more control around what happens during and after form submission.

What Elzo Forms Free includes

Use Elzo Forms Free when you need to build practical forms inside WordPress.

The free version can help you:

  • create forms visually;
  • add and configure form fields;
  • collect submissions in WordPress;
  • use standard field conditional logic;
  • build multi-step forms;
  • customize common form behavior;
  • publish forms on WordPress pages.

This makes the free version suitable for many everyday form needs, including contact forms, request forms, application forms, registration forms, support request forms, and other business forms.

What Elzo Forms PRO adds

Elzo Forms PRO adds advanced workflow features around your forms.

Use PRO when you need to:

  • run automation actions after a form is submitted;
  • send form data to external URLs with webhooks;
  • redirect users based on rules;
  • set cookies after submission;
  • use PRO-only condition types;
  • create global automations that can be reused across forms;
  • review automation logs;
  • control form behavior with more advanced conditions.

PRO is especially useful when a form should do more than store a submission.

For example, a PRO workflow can send data to another service, redirect the visitor, set a cookie, or run different actions depending on submitted values and context.

PRO-only condition types

Standard field conditional logic uses form input and field rules.

Elzo Forms PRO adds condition types that can use more context, such as:

  • User;
  • URL;
  • Cookie;
  • Date and Time.

These condition types help you build more precise workflows.

For example, you may run a workflow only for logged-in users, only when a specific URL parameter is present, only when a cookie exists, or only during a specific time period.

Automation actions

Automation actions are steps that Elzo Forms PRO can run as part of a workflow.

Depending on your installed version and configuration, actions may include:

  • sending an email;
  • calling a webhook;
  • redirecting the user;
  • setting a cookie;
  • changing form behavior;
  • running reusable global automations.

Use automation actions when you want the form submission to trigger a follow-up process.

Global automations

Global automations let you create reusable automation logic that can apply across multiple forms.

Use global automations when several forms need the same workflow, such as sending data to the same endpoint, applying the same notification rule, or using the same form behavior logic.

Global automations help you avoid repeating the same setup in every form.

Automation logs

Automation logs help you review what happened when automations ran.

Use logs when you need to check whether:

  • an automation matched its conditions;
  • an action ran;
  • an action failed;
  • a webhook or email action needs attention.

Logs are especially useful when testing a new workflow.

Plan differences

Elzo Forms PRO plans are based on the number of websites covered by the license.

The PRO feature set should be the same across PRO plans. Choose the plan based on how many WordPress sites need PRO.

Typical plan differences are:

Plan Best for
Personal One website
Freelancer Several client websites
Agency Unlimited websites or larger multi-site work

Check the pricing page for the current license limits and terms.

Feature comparison

Feature Free PRO
Visual form builder Yes Yes
Flexible form fields Yes Yes
Submissions Yes Yes
Standard conditional logic Yes Yes
Multi-step forms Yes Yes
PRO condition types: User, URL, Cookie, Date and Time No Yes
Advanced workflows No Yes
Automation actions No Yes
Webhooks No Yes
Redirect and cookie actions No Yes
Global automations No Yes
Automation logs No Yes

Which version should you use?

Use Elzo Forms Free when you need a strong WordPress form builder with submissions, field configuration, and standard form behavior.

Use Elzo Forms PRO when you need advanced workflows, automation actions, external services, PRO-only condition types, or reusable automation logic.

A good approach is to build the form first, confirm that it works, and then add PRO workflows when the form needs more advanced behavior.

Troubleshooting

I upgraded to PRO but do not see PRO features

Confirm that Elzo Forms PRO is installed and active. Then check that your license is active for the site.

I am not sure whether I need PRO

Start by building the form in the free version. If you need automation actions, webhooks, redirects, cookies, PRO-only condition types, global automations, or logs, use PRO.

I expected a feature but do not see it

Check the installed plugin version and the pricing page. Some features may depend on the active version or configuration.

  • Get Started with Elzo Forms
  • Advanced Conditional Logic in PRO
  • Automations Overview
  • Create Your First Automation
  • Webhooks

Applies to

  • Elzo Forms Free
  • Elzo Forms PRO
  • WordPress admin
  • Pricing and feature comparison

Last reviewed

2026-07-04

 
Contact us